Prediction is very difficult, especially if it's about the future.Niels Bohr As the pharmaceutical industry enters 2024, it faces a period of continued scientific innovation, changing business models and evolving healthcare needs. Advances in biotechnology, growing demand for specialised treatments and pressure to improve development and manufacturing efficiency are influencing the industry's strategic priorities. This article examines five trends expected to play an important role in shaping the pharmaceutical sector in 2024: the continued importance of small-molecule medicines, the expansion of biologics, outsourcing across the pharmaceutical value chain, the development of...